Contestants wishing to represent the heritage of their parents, grandparents, or great grandparents may do so as long as a title is available. Heritage Titles are awarded according to the regulations set forth by your country's governing authority or by meeting your country's Pure Directorship requirements. Documentation may be required for proof of heritage. Heritage titles for continents without a Continental Director are assigned by the International pageant office. If you live in an area with a live pageant is being offered, you may compete for that pageant's state or national title or a national heritage title. To receive the national or national heritage title, you must achieve at least a 60% or higher score. 


Contestants living on a Continental that owns or governs additional territories may apply for a territory national title without living, owning land, working, or attending school in a territory.


Contestants may compete for a State Title for the state in which they live, own property, work or attend school, or minor contestants may compete for a State Title where the parents live, own property, work or attend school. Contestants may also choose to compete for a National Title from the Country in which they were born or to represent their Heritage from where their parents, grandparents, or great grandparents were born, excluding the USA or United Kingdom Countries, for an additional fee. Information on required areas of competition, optional competitions, age divisions, and fees are listed below.

Please visit our Pageants tab to learn more about what titles are available in your area.


A queen is required to compete at the next level of competition in the same pageant cycle in which her crown was won.  Queens who cannot compete at the next level may pay a withdraw fee and return all prizes awarded or forthcoming, including crown and sash. Withdraw fees are as follows:

- State $500 and keep your crown/sash or $350 and return your crown/sash.

- National $750 and keep your crown/sash or $500 and return your crown & sash.

When a queen cannot compete at the next level of competition, the Director will offer her title to the next eligible finalist. Queens paying the withdraw fee may keep the crown and sash but may not make public appearances, wear the sash or crown in public, or represent that title at any time or in any way. 

Any moneys paid on a title or account can not be used to pay any fees on account fines or withdraw fees.

Reigning queens may not compete at the same pageant in which they are crowning their successor.  Queens not aging out of their age division may return to compete for the next level of competition and receive a new title.

Family, step-family, people living with or engaged to a Director, or children in a Director's care or guardianship may not compete in a PURE pageant.

Not having the funds to compete at the next level is NOT an acceptable excuse for not competing. Contestants should consider the costs of competing before committing to compete at any level.


Required purchases for a National & International Pageant include two (2) separate purchases:

1. Contestant Finalist Package

2. Opening number outfit, when required

USA State Contestants are required to pay and entry fee to participate in a state pageant.

All titleholders are required to pay a $50 deposit on their next level Contestant Finalist Package when signing their contracts and the remaining balance of said package within 120 days of winning their title or by the deadline date, whichever comes first. All monies received on an account go towards the Contestant Finalist Package before being applied to any other purchases including Super Star Optional Competitions and Best of the Best Competitions. Failure to pay the deposit as well as paying the Contestant Finalist package full price by the deadline given will result in the winner forfeiting her title to the next eligible contestant.


Contestants ages 16 and younger may not be married, divorced, been pregnant, or have children, including foster or adopted children. 

Contestants, ages 17 and older who are pregnant while competing must sign a non-responsibility form to release PURE, its staff, and affiliates of any and all liabilities. 

Queens must abide by rules set forth by their director for things like hotel stay requirements, meal purchases, group photo shoots, additional behavioral regulations, appearances, etc.

Contestants with current or pending law convictions may not compete. Contestants who have posed for nude or nearly nude photos  may not compete.

All applications whether signed in person or submitted electronically serve as a legal-binding contract for a contestant that she or her parents/guardians agree to all PURE terms and conditions. All queens or the parents/guardians of minor queens and returning appointed titleholders are required to sign a winner's contract. All contestants must be born female and compete as a female.

Bad sportsmanship and false representation will result in loss of points or titles at a Director's discretion.

Contestants are responsible for providing their own language interpreters and all expenses associated with the interpreter. 

Contestants who have special needs are responsible for making and paying for all arrangements to meet those needs.  A handicap ramp is provided for the stage at the international pageant. 

PURE and it's affiliates are not responsible for any and all accidents at any PURE event.

NO refunds of any kind are given at any level of competition for any reason. In the case of an act of God or issues with a venue, or changes in government policies/procedures pertaining to the pageant will be rescheduled with no refunds granted. Health and safety will remain the top priority for all PURE Staff, Directors, Contestants, and Affiliates at all times. If a pageant is rescheduled due to an act of God, issues related to pandemics, or regulations set forth by governing authorities and a contestant cannot compete in the pageant on the new pageant date, her payments will be transferred into the next pageant season.  If she cannot attend that event, then her payments will be forfeited. All monies received are non-transferable to another account. If a contestant has a sponsor who has paid fees towards her account and does not compete at the pageant in which those fees were intended, the contestant is responsible for paying back the sponsor for the entire sponsorship amount. Keep in mind that a sponsor has the right to seek legal assistance to regain the sponsorship funds from the contestant. 

Failure to pay for required purchases or submissions by deadline dates will result in point deductions for each infraction. 

No makeup, flippers, wiglets, body/face glitter, or spray tans are permitted for the Princess, Little Miss, and Junior Miss divisions. All other age divisions should consider wearing hair/makeup that is age appropriate.  

Wardrobe worn at anytime to represent PURE should not have plunging necklines, side cut outs, see through, or be super short or revealing. No blue jeans with holes, short shorts or shorts with holes in them, and no strapless tops. Hair & makeup should be done and titleholders should look professional.  If you are not dressed or groomed to fit these standards, please leave your crown and sash in your crown box. Always dress to "make your crown look good."

All hair and make up artists being paid to do hair and makeup services at a PURE pageant must be certified through our Pure Hair & Makeup Artist Certification program. Directors or Staff members of other pageants may not perform hair/makeup services at a PURE pageant. 

State Contestant minimum score qualifications are as follows for the North America Pageant:  50% State; 60% National

As with any pageant, contestants should consider the mission and vision of a pageant or pageant system before applying to compete. 

No titleholder pages, groups, or accounts should be made by a titleholder. It is a Director's responsibility to make them for you and give you posting privileges. If a titleholder has a previous PURE title page/account or a page/account with a different pageant that is at least one  year old, she must make her PURE Director as an Admin during her reign. 

PURE is not responsible for prizes awarded or not awarded by sponsors. A queen will receive her forthcoming prizes when she has met or exceeded her contractual requirements. When trips are awarded, flights or travel money is not provided, unless it has been specified that it will be.

All images, verbiage, or promotional videos/photography taken on behalf of a contestant, director, event, pageant, or any person associated with PURE remain the sole property of Pure International Pageants and may not be used to promote or represent any other pageant, business, or event without written consent from the Pure International Pageants office. Violators will be prosecuted to the fullest extent of the law.

No one may use, including queens and directors, whether in partial or full, PURE's name, logo, verbiage, slogans, exact sash titles, promotional material images, crowns, awards, images, or similarities of the aforementioned items as it is in violation of its trademark and/or  copyrights. Violators will be prosecuted to the fullest extent of the law at the violator's expense. 

A reigning state, national, or international titleholder may not direct pageants for another pageant, be on another pageant's staff, with the exception of one annual charity pageant, or start her own pageant system while holding a PURE title or within one year of resigning her title, having a title removed, or within six months of crowning her successor. International adult queens or parents/guardians of International minor queens may become a Director for PURE during their reign.  Once the time frame has been met and a queen chooses to start her own pageant, her pageant can have no similarities to our pageant system, including but not limited to our pageant name, age division titles, colors, style, logos, sashes, crowns, verbiage, slogans, mission statements, contractual information, websites, and promotional materials. If a contestant is already a pageant director, she may consult her PURE Director to let him/her know about her system/pageant. We allow directors from other systems to compete as long as they understand the rules/regulations set forth by our pageant. 

Contestants may complete their contractual obligations they have with other systems prior to competing in PURE as long as that title allows them to fulfill their PURE obligations. 

Contestants with no more than one national/international title with another system may compete in a PURE pageant as long as that title allows them to fulfill their PURE obligations.

Once crowned a PURE National or International Queen, titleholders who are financially already committed to competing in other pageants may only choose one additional title to compete for.  Once you've chosen which pageant you want to fulfill your obligation to, you must contact to our Director so he/she knows which pageant you will be doing.  Written proof of previously signed contracts and/or finances previously paid to another pageant must be presented to your PURE director PRIOR to competing in our pageant. If you compete in more pageants than what you are allowed to do, you will be asked to resign your title and return all awards received and forthcoming and be required to pay a resignation fee. Completing their reign means competing at the next level when required, completing their appearances and #BeTheImpact Projects, and/or returning to the following year's pageant to assist with the pageant and crown their successor. 

A queen may not promote other pageant systems while holding a PURE title. Her PURE pictures, videos, verbiage, or official wardrobe may not be used by other systems/pageants during her reign. Directors of other pageants using current PURE National or International titleholders, including but not limited to pictures or videos of our contestants competing at one of our pageants to promote their pageant without approval of the PURE International Office are subject to a lawsuit and will incur all said legal fees associated with the lawsuit.

Prior to the beginning of the competition, contestants or their parents/guardians are required to submit and sign a Media Release/Non-Responsibility-Medical Release/Good Sportsmanship form. 

All Royalty is required to complete at least one Individual #BeTheImpact Projects and participate in at least one Director managed #BeTheImpact Project throughout her reign, as well as make at least one public event appearance each month of her reign.


A State Queen may compete in up to 2 charity/local pageants prior to competing for a national/continental title as long as those pageants do not lead to a next-level pageant obligation. A State/Local queen may not compete in other state/national pageants until after she has competed at her National/Continental Pageant. Following her National/Continental pageant, a State Queen may compete in other pageants as long as those pageants allow her to fulfill their PURE obligations, which includes helping to recruit contestants for the state pageant and returning to the State Pageant to help the Director with the pageant and to crown her successors.  This rule applies to all newly crowned state queens and re-appointed state queens, as well. 

A National Queen may compete in only one charity pageant during her reign. A National Queen's reign who won her title in a live pageant ends once she crowns her successor. If a live national pageant for the title she has won is not held following the International pageant or she is an Appointed National Queen, her reign ends one year from the date in which the title was won or appointed. 

An International Queen may not compete in other pageants until she has completed her reign.

The Pure International official website takes precedence over any written forms of documentation, contestant, royalty or Director handbooks, scoring requirements, guidelines, fees, payouts, prizes, regulations, announcements on social media, etc., at all times as sometimes situations change once things have been published and it is our quickest form of communication to those interested or participating in our system.